A new router with a setting just for pregnant women has caused a bit of a storm in China.
Qihoo 360 unveiled its new device and said the setting "reduces radiation emitted by the router by 70 per cent", reports the BBC.
Zhou Hongyi, Qihoo's CEO, added at the launch event that the router was "targeting people who are afraid of radiation".
However, this has angered rival tech firm Xiaomi, who believes Qihoo is using scaremongering as a marketing tactic to get consumers to buy the device.
"The so-called pregnancy mode is just a marketing tactic, inciting panic. The electromagnetic field strength does not increase spontaneous abortion, fetal malformations, or lower the risk of birth weight, congenital diseases and other adverse outcomes. Wi-Fi usage is safe, so please rest assured when using it," Xiaomi said in a statement.
Xiaomi recently launched its own new router with 6TB of storage but no pregnancy setting.
The World Health Organization says that current evidence does not confirm the existence of any health consequences from exposure to low-level electromagnetic fields produced by routers.
The news comes as Google is planning to offer free public WiFi across New York - which could eventually be rolled out in cities across the world.
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