China's largest search engine Baidu launches English dev site

Baidu to help developers distribute apps in China
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China’s answer to Google, Baidu, has launched an English-language website for developers.

Launching today, the site intends to grow into a valuable resource for developers wanting to break into the Chinese market.

At the moment the site is quite basic, but Kaiser Kuo, Baidu’s director of international communications, explains: “Right now, there are only brief explanations about the tools and resources we’re making available, but in the coming months we’re going to make all the documentation available in English to give app developers outside of China everything they need to distribute apps through Baidu.”

According to Chinese internet stats company CNZZ, the search engine had a 72.1 per cent market share in January, and Baidu reported a 1,000 per cent increase in mobile search traffic from the start of 2010 to the end of 2012, with 80 million mobile app users currently using the service.

Check out Baidu's English dev site here.

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