Charging products 'deliver margin opportunities' for UK Apple resellers - PC Retail

Charging products 'deliver margin opportunities' for UK Apple resellers

Ingram Micro UK signs deal with Bretford for tech furniture that supports mobile devices
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Distributor Ingram Micro UK has added exclusive mobile device charging products from Bretford to its portfolio of Apple services, which also includes an in-house engraving service.

Following a collaboration with Bretford in the US, the partnership has been extended to UK Apple resellers to suppor them and deliver margin opportunities.

Bretford manufactures tech-enabled furniture that supports mobile devices. These are aimed at users in the learning, healthcare and business environments.

The firm's Mac and iOS device solutions are available now, with additional store and charge solutions for laptops and tablets available in March. Bretford also aims to introduce a partner programme through Ingram Micro soon.

Head of Category for Apple at Ingram Micro, Raj Pandya (pictured), said: “Building on Apple’s ‘circle of margin’ strategy, we have developed a range of value-add services from our in-house engraving service enabling customers to personalise products for security or asset tagging purposes, to custom builds and upgrades with both Apple and third party options.

“We have also lined up a large range of peripheral products to complete our Apple ecosystem including cases, additional keyboards and tethers for securing iPad devices in display or retail environments."

Ingram's in-house configuration department can also load images onto a Mac or iPad so the device is useable straight out of the box, plus multiple iPads can be rolled out across several sites and managed by one user.

Colin Craythorne, Managing Director of Bretford, added: “Ensuring our reseller partners benefit from constant stock supply, guaranteed next day delivery and options to ship direct to end users in plain packaging, were amongst the most important factors in our decision to sign this deal with Ingram Micro.”

“We want to ensure Bretford products complete the ultimate solution sale for our valued Apple resellers and allow them to realise desired margin and we are confident it will open doors for both our organisations."

Bretford products include the PowerSync+ chargers for multiple mobile devices (below)

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