Channel Expo organiser Incisive Media is adapting and expanding key elements of its 2009 event in order to offer more support to retailers and resellers feeling the pinch of the economic climate.
With many predicting that next year will be particularly tough for the average independent, the firm claims that it's more important than ever for vendors, distributors and retailers to get together at the show – and it has expanded the recently introduced education and training programmes to better support visitors looking for new ways to make profit.
"We have taken some vital feedback from the 2008 event and used it to build a more detailed education and training programme featuring key speakers from all areas of the industry," said Mark Burton, channel publisher at Incisive Media.
"We have picked out topical business areas that we think will affect our visitors the most over the next year. A high-profile faculty of expert speakers will be announced shortly and the event programme will provide really valuable advice and help for delegates looking to build a stronger business through difficult times.
"As industry watchers predict difficult times ahead, it is definitely more important for retailers and resellers to maintain a visible profile at events such as Channel Expo, and also for them to take advantage of some of the many business opportunities that arise from these face-to-face events."
As the momentum for the 2009 event begins to get underway, a number of new vendors have already announced their forthcoming presence at the show.
"2009 is also attracting more exhibitors as vendors and distributors recognise the value of the show," continued Burton. "It's great to see new clients exhibiting at the show, such as Dell and Northamber, and it's good to see companies from 2008 confirming their presence again this year.