Business development agency Channel Assist has signed up a number of new partners to its 360-degree field marketing service, including Nuance, Adobe and Parallels.
The firm believes that simply getting products placed at retail isn’t enough – that for brands to succeed, marketing and pricing activities have to be properly implemented.
Channel Assist offers what it says is: “A unique 360° solution enabling us to be accountable for both ‘sell-in’ to retailers and ‘sell-through’ to the consumer.”
It has multi-tiered relationships with firms such as Dixons from head office to store level, so that it can easily integrate feedback gathered from the field and remedy any issues.
A spokesperson at Channel Assist said: “The net result is that the there is much closer alignment of activity planning with head office with the execution of agreed activities at store level. Our 360° approach minimises the dilution of strategies that is often experienced by vendors when executing throughout Dixons extensive store estate.”
Liz Halifax-Smith from Nuance commented “Channel Assist offer Nuance an excellent service which adds real value to our business. Their team not only identify and highlight store level issues but also remediate any issues of non-compliance at head office level. This provides a layer of support which releases our in-house team to focus on strategic account management and business development activities.”
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