CeBIT gets more commercial

New look show to put greater emphasis on "tradeshow efficiency"
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In the words of Ernst Raue, the Deutsche Messe board member in charge of CeBIT, the 2008 show is gearing up to "underscore its outstanding role as the digital community's No. 1 marketplace".

The new-look CeBIT will aim to be more user-centric than ever, but it will also offer "maximum efficiency in terms of thematic layout, duration and added-value services."

The show will be thematically subdivided into three main categories: Business Solutions, Public Sector Solutions and Home & Mobile Solutions. Rather confusingly, however, the uniting theme of Technology & Infrastructure will interface with all of the above.

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