CCI Distribution has opened up a sales office in Hampshire as part of an ambitious plan to grow its presence over the next few years.
The company has operated in the consumer peripherals sphere for around ten years now but CCI's sales director Nick Preston told PCR that it plans to expand in to the B2B sector as part of a growth plan for the next two years, and is signing up the vendors and providing the sales support to do so.
"We're looking for a broader customer base, which is why we're looking at the business sector," said Preston. "In support of this, we're greatly expanding our product portfolio. We've signed up three vendors in the last few months and we hope to add another hard drive vendor in the near future.
"This is going to be a whole new product offering for us, as we're looking to provide end-to-end storage solutions and we'll be opening up a storage division in July."
CCI is hoping to do much of its business in the south of the country, as this is where it sees much of its potential customer base – hence the opening of the Hampshire offices.
"We'll be providing a pro-active sales team for our resellers, as well as having a much better southern presence," adds Preston.
"This is where we see a gap in the market," concludes Preston. "We have a high presence with our existing customers – although I must stress that the new activities will be complementary to our existing business. To grow, we need to occupy additional channel space and the recession is, in fact, the perfect time for us to do so."