BullGuard partners with MicroWarehouse to boost Irish distribution

MicroWarehouse is the largest Irish owned distributor of software, hardware, printers and accessories.
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Security software vendor BullGuard has partnered with Ireland-based distributor MicroWarehouse.

With over 1,200 channel partners in Ireland, MicroWarehouse is the largest Irish owned distributor of software, hardware, printers and accessories.

“Having introduced BullGuard at the MicroWarehouse Retail Expo in late August, the product was extremely well received and we expect to see stock throughout the country this quarter” said Rory Wilson, managing director of MicroWarehouse.

“We look forward to this new business relationship with BullGuard and are delighted to have this quality offering on board. It is a top-class product within a vital category, offering a unique channel opportunity to earn an ongoing revenue stream for resellers.”

MicroWarehouse’s channel partners will benefit from BullGuard’s successful Advantage scheme, which offers resellers a 25 per cent revenue share for life of renewals alongside 24/7 support and a number of distinct tools to help support partners and maximise their sales and renewal potential.

“The partnership with MicroWarehouse represents a real opportunity to expand our reach in Ireland, and fits perfectly with our strategy and growth plans going forward” said BullGuard’s Pete Morley, UK & Ireland country manager.

“We’ve launched a number of new key incentives this year and are already seeing the results of a proactive approach to identifying best-fit partners and ensuring that the resources are in place to maximise potential.”

Earlier this year, BullGuard unveiled its new Advantage+ channel partner programme, which will be invitation only and will only apply to resellers who have over 500 new customer license activations per annum.

Along with the new five per cent increase in revenue share (up to 30 per cent in total), partners will receive regular sales account visits, dedicated training, consultation on product beta testing, annual partner events and collaborative marketing campaigns.

The security vendor’s head of global sales, Steve Hicks, recently discusses the opportunities around selling security software to parents, you can read his full opinion piece here.

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