BT to rebrand dabs4work

Consumer and Irish arms unaffected
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BT has announced that it will be rebranding the B2B arm of etailer Dabs from the beginning of April.

According to Microscope, the unit – which will be called BT Business Direct – will see the merger of the dabs4work brand and BT's business ICT services portfolios to create a convergent services and reseller arm.

The telecom's retail and Irish reseller arms will retain their current names.

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