Brother targets World Cup fans with new marketing campaign

Campaign will outline Brother’s new and existing propositions
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Brother has partnered with TalkSPORT to target its key audience in the SMB and mid market space.

Initially running throughout the World Cup, the marketing campaign offers messaging on Brother’s broader propositions, from entry-level inkjet printers, right up to high value colour laser machines.

The campaign will also outline the firm’s new propositions, such as managed print services and OmniJoin web conferencing.

“The radio advertisements form part of a wider sponsorship package with talkSPORT, which will see adverts, editorial and advertorial featuring in Sport magazine over the coming months,” James Lawton-Hill, head of marketing at Brother UK, explained to PCR.

“It’s linked to a much broader brand marketing piece, which includes a second year of partnership with The Telegraph via our dedicated Business Technology hub, as well as the launch of our own new business hub, Brother Spark. This will enable us to speak to some of the most inspiring people in business, sharing the latest ideas in smart working.”

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