Brother competition coming to close - PC Retail

Brother competition coming to close

Draw to win share of ?100,000 set to take place Wednesday April 15th
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Brother has revealed that it will reveal the winners of its "Sell a Brother, change your life" competition on Wednesday April 15th, via an online draw, which takes place at 5pm.

Winners of the competition, which has been taking place since the beginning of this year, will walk away with a share of a £100,000 prize.

Speaking about the competition, Brother's head of channel sales Rob Bridges revealed that the main reason behind the competition had been to encourage its resellers to come up with creative ways to sell its products in the current economic environment.

"We knew that 2009 was going to be a tough year across the channel and we wanted to support our partners as much as we could," Bridges told Channel Pro. "We've found that incentive schemes have been good motivators in the past and the change your life campaign has been extremely popular.

"We've also been supporting our partners across all reseller channels with targeted marketing materials to be used in store and online and our Sell and Select scheme itself has proved incredibly popular. The scheme provides lasting benefits and long term rewards for resellers, so it's a great incentiviser."

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