Britons unconvinced by 3D TV

A Deloitte survey has found that just 2 per cent of British consumers are planning to buy a 3D-enabled TV set in the next year.

The report was conducted by YouGov for Deloitte and surveyed over 4,190 Britons on their attitude to 3D television fiound that just 89 thought it likely they would purchase a 3D TV set in the next 12 months according to a Daily Telegraph report.

“It is remarkable how conservative people’s predictions for their own technology spending habits over the coming year were," Deloitte media director Paul Lee said.

"They didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward. Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious.”

The survey found that British consumers showed little inclination towards new television formats or alternative delivery systems including Internet-enabled televisions and cable/satellite PVRs. This was even more the case for those over the age of 45 with only one per cent being drawn to 3DTV according to the Telegraph.

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