Brigantia to expand Member's Roadshows in 2009

UK's largest IT buying group set to increase size and format as it launches Brigantia Directory
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In the wake of Brigantia's recent Member's Roadshow, the buying group is looking to expand the format into the New Year, with the intention of offering advice to a wider circle of retailers and resellers operating in the UK.

A key part of this expansion will be to coordinate future events with the other trade bodies in the channel.

"We will be extending our format slightly in 2009 as we roll out the Brigantia Directory to all 24,000 IT channel related business to which we have access," said founder Iain Shaw.

"We hope to see more ITACS and NASCR members in attendance at our Roadshows in 2009 and we will also be extending invitations to other IT channel related trade bodies such as the Mac Technology Association and the IAAITC. We envisage working more closely with other incumbent UK channel buying groups and business generation organisations in the future."

The latest event, held at the end of last year, saw an increased emphasis on encouraging independents to boost service offering.

"This is an area where the supermarkets, multiples and etailers simply cannot compete with the indies. Brigantia Computer Experts have a nationwide coverage at a neighbourhood level and are well placed to service both consumer and SMB end users requirements to extend life and to improve productivity from existing solutions," continued Shaw.

"The vendors present not only explained their technical advantages but also gave members assistance in how to up sell to end users to maximize returns on each and every transaction."

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