Brand new look for VIP

UK distributor revamps logo and mission statement
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Distributor VIP has unveiled a major rebrand after an extensive brand review.

The logo, mission statement and website have all been refreshed. The mission statement has changed from 'Together We Deliver' to 'Delivering Value in Distribution'.

PCR spoke to sales director Dave Stevinson, who said: "What we’ve noticed is that over time resellers’ requirements were becoming greater. In the past, we worked with them on a more transactional basis – and that has changed to become more relationship-orientated.

"Now we provide many more services for resellers, from helping them manage the channel, specific services such as supply chain assistance, extending their product range, managing their stock, drop shipping, product set up, to web content creation, and more.

"Basically, we’ve increased the depth and breadth of service."

You can read the full interview here.

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