BLOG: Music to our ears? - PC Retail

BLOG: Music to our ears?

Bluetooth is impacting on the PC speaker market but the latter will prevail
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It’s official: wireless speakers are taking a bigger bite out of the PC speaker market.

Sales of connected audio devices and Bluetooth speakers are continuing to grow, while PC speakers are in decline.

But video never did kill the radio star, and low-price PC speakers still have a strong foothold in the channel. In today’s age of interconnected devices and internet streaming, there’s arguably never been a better time to sell audio. So we’ve pulled together some essential tips and tricks from the experts to help you boost your speaker sales and make more money from audio.

Elsewhere in our audio special this month (check out our digital edition of the latest PCR magazine here), we ask our retail advisory board how important the category is to them and what they’re doing to take advantage of the booming headset/speaker market (page 50), plus we round up the latest audio products in our sector guide (page 57). We also speak to the MD of German audio specialist Wavemaster on page 43 as they break into the UK market for the first time.

In fact, we’ve actually got a double whammy for you in the issue this month – it’s our audio special, plus we also have a bumper Boot Camp guide detailing everything you need to know about the event.

With exhibitors showing off the latest PC products including Microsoft, Entatech, AOC, BullGuard, Synaxon,
VIP, MSI, Hannspree – offering an exclusive look at its new range of smartphones – and tons more, including a giveaway from Plantronics, the May 21st show at The Brewery in London is not to be missed. It’s also free for dealers, resellers and retail buyers, so make sure take advantage and sign up at pcrbootcamp.com. 

Check out the full exhibitor profiles and conference schedule in our digital edition – featuring the future of in-store tech, how to beat Apple on service, lessons to take from Dixons and more.

We hope PCR Boot Camp 2014 helps boost your business and we look forward to seeing you there.

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