The developer of popular file sharing application uTorrent is developing a new user-friendly application code named Chrysalis.
BitTorrent Inc has over 100 million active users but even so less than a third of the application downloads turned into new users, according to a TorrentFreak report.
"The best products out there don't have any significant educational hurdles - it is just obvious how they work," BiTorrent spokesman Simon Morris told TorrentFreak.
"This is what we're ultimately aiming for with this new project, although it will take time to get there."
The current version of Crysalis is described as a "very early Alpha" but already provides a good indication of what the firm has planned for the new software.
One of the major issues addressed by Crysalis is that new users don't know where to download content, something the new application improves with a categorised one-click interface to content shared over BitTorrent.
The firm didn't discuss what ratio of content linked directly via the Crysalis interface would be legal but the most obvious links on the front page appear to be legitimate sources such as the Khan Academy and TED video presentations.