Bigred brings in Enta for reseller push

bigredbox vendor signs up distributor for as it looks to drive forward its expansion plans
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As part of its ongoing reseller push, Bigred has signed an exclusive distribution deal with EntaTech, with the firm describing the move as an 'exciting' move.

"This is a very exciting time, our reseller initiative has now taken on a new lease of life," said Bigred commercial director Neil Barnett. "We will be investing and allocating a significant amount of budget to the overall PR and marketing spend in order to support our newly appointed distribution partner Enta.

"Working closely with Enta we will be deploying a tactical mixture of business, trade and technical promotions in order to showcase the brand and product portfolio to the maximum," added Barnett. "This will be backed up with product management and sales support from the team at Enta who will be targeting a range of resellers keen to embrace bigredbox and associated benefits."

EntaTech's Server and Storage sales manager echoed Barnett's comments: "The bigredbox solution falls in line with our strategy with respect to servers and storage, which also compliments existing products and services. We see this as a fantastic opportunity for SME and SMB resellers to gain great margins."

"This further highlights EntaTech's continued development into new product channels, giving existing and new customers this great new product supply," added Enta group vice president Jon Atherton.

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