Best Buy is making a play to further cement its grip on the US retail market, with the retailer describing its new Blue Label brand as developed from customer feedback.
The first two products launched under the new brand are laptops from HP and Toshiba, both of which have been developed exclusively for Best Buy following feedback from customers.
The two laptops, which are less than 1.5-inches thick and weigh less than 2.27kg, feature exclusive exterior designs, a backlit keyboard and come with a two year warranty.
"As the leading consumer electronics retailer, Best Buy has millions of interactions with consumers each year," said senior vice president of computing at Best Buy, Wendy Fritz. "We listened to our customers and learned that they wanted more from the feature set on available laptops so we went directly to manufacturers to fix that."
"Through the Blue Label process, we're addressing customer pain points in a way that no retailer has done before and we're giving manufacturers valuable insight to make products that address customer needs."