Best Buy kicks off e-tail drive

Big-box retailer opens UK?s first Facebook store, aims to compete with Amazon and Play.com with transactional website
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Best Buy has begun a serious drive into the e-tail space as it aims to replicate its reputation for good in-store customer service online.

The retailer launched the UK’s first Facebook shop last month, allowing users to browse thousands of products without leaving the social networking site. Should they want to make a purchase, however, they will be transported to Best Buy’s new transactional website, which has started taking orders for the first time since the chain made its UK debut back in April.

DeVere Forster, Best Buy UK’s managing director for online, told PCR the delay was about ensuring the service was “as similar as possible to our in-store shopping experience”.

“Providing a great customer experience is our top priority, both in store and online. We have taken the time to develop our online store to ensure that it meets our exacting standards,” he said.

When asked how Best Buy planned to compete with e-tail giants Amazon and Play.com, Forster said the firm was “very competitive online”. “We offer our compelling price match policy in stores and online and we check over 40,000 online prices across our competitor set every day,” he added.

“We’ve been delighted with the feedback so far. Customer feedback has shown that Best Buy is not only meeting but exceeding expectations in terms of value-for-money, providing the latest products, offering exclusive deals and a great overall experience.”

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