Best Buy blows away competion in shopper survey

American retailer receives record-breaking top marks for customer service and strong entertainment portfolio
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Technology retail giant Best Buy has scored an unprecedented ten out of ten in PCR’s Mystery Shopper, after launching in the UK at the end of April.

The survey
is carried out monthly and judges PC and technology retailers on customer service, product knowledge and stock.

Best Buy was praised for its range of PC-based entertainment systems, and especially with regards to the non-technical and friendly advice our shopper received from staff. The retailer has claimed that a strong emphasis on customer service is one of its key differentiators, and has been a major aspect of its push into the UK, a market it has claimed is lacking in this area.

“It was only Best Buy that shone, taking it away from the specs and price and focusing on the important bits – usage and quality. The key thing to take from this is that Best Buy has arrived and is as good at customer service and showing off technology as it claims to be,” said our Mystery Shopper.

“Best Buy has arrived and is as good at customer service and showing off technology as it claims to be.”

The firm’s main UK rival, PC World was awarded just five out of ten in the survey, while fellow DSGi retailer Currys fared better with a score of eight.

Read Mystery Shopper: Lakeside/Thurrock in full here.

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