Smaller companies can adapt to changing economic situations more easily than large corporations, a peripherals distributor has said.
Computer Gear, which distributes its own Case Gear range of accessories as well as other brands, told PCR that being flexible had allowed the firm to come through the recession relatively unscathed.
“Being smaller in comparison to many of our major competitors gives us the flexibility to adapt to change but more importantly respond rapidly to any forthcoming challenges that may present themselves,” managing director Simon Tea told us. “Our goals may take a bit longer to achieve but we are now slowly benefiting from our efforts.”
Sales director Paul Rudge added: “We are continually looking for new business opportunities, however, I think it is important that whatever we do complements our existing business. It is all too easy to get your fingers burnt by diversifying away from what you know best.”
To read our full interview with Computer Gear, click here.