Behind the screen: An interview with MMD's Thomas Schade - PC Retail

Behind the screen: An interview with MMD's Thomas Schade

We find out what to expect from MMD/Philips monitors in the future
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PCR talks to Thomas Schade, MMD Vice President, to find out more about the firm’s latest Philips monitors.

Can you tell us about some of the latest products from MMD/Philips monitors?
For Q4 2012 and early 2013, we have many new products featuring innovative technologies, including the 23-inch IPS MHL display, which allows you to mirror your Android smarthone on the large screen and charge your device simultaneously. There’s also the first AmbiGlow monitor with 3D and AH-IPS panel. In early 2013, the 27- inch PLS monitor with webcam will be available, alongside the world’s first professional 29-inch ultra wide display, which offers an ultra-high 2560 x1080 resolution and crystal clear images.

How does Philips Monitors stand out in such a competitive marketplace?
Being a display specialist we are fully dedicated to driving growth within our category. Our job is only done if we oversee and manage the entire value chain.

One of our greatest strengths is our focus. Our dedication to displays leads to close relationships with our customers and partners in the trade. When talking to them, we focus on their needs related to displays – and no other products.

Another unique strength of MMD is, of course, the enormous industrial resources available as the company is wholly owned by TPV – the world’s largest monitor manufacturer.

How important is innovation?
MMD focuses completely on display products. This means 100 per cent dedication to the sector and this approach regularly leads to innovations. For example, look at the PowerSensor, Lightframe and the ErgoSensor, which we added this year to the long list of our meaningful innovations. At IFA we announced even more ground-breaking technologies like our 21:9 monitor or 3D monitor with Ambiglow. We believe it is not about adding features – it’s really about innovations, which are a benefit for the user and the market.

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Would you agree that innovations such as Philips’ glasses-free 3D technology are blurring the lines between consumer and business markets?
The lines between business and home technology are no longer as separated as they were a few years ago, and demands for technology in both these market sectors are becoming increasingly similar. Although we do have certain products aimed at particular markets, our product range reflects some similarities where it makes sense.

Mobile devices are playing an ever- increasing role within our lives. Is this a trend that MMD looks to provide solutions for?
Although we are very focused on monitors, we of course have to constantly look around and see what kind of trends are emerging in the outside world. As a display company, our objective is to develop meaningful innovations corresponding to these trends.

What can we expect from the MMD/Philips monitors in the future?
Philips monitors have grown significantly in the last three years, since the start of MMD. We have reached the highest market share of Philips monitors since 2005. Moving forwards we will continue to invest in our business, in our products and in our people. For instance in the UK, we have almost tripled our business in the first nine months of 2012 versus last year. Therefore, we have now doubled the size of our British team in order to accelerate our growth and we are looking for further expansion of the team in the near future.

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