The BBC is to deliver 24 high definition video streams of coverage of the Olympic games with "every sport from every venue on every day" broadcast to PCs, mobiles, tablets and connected TVs.
Beeb Future Media chief Phil Fearnley announced plans to deliver the same 24 HD streams to cable and satellite providers as well as BBC Red Button services via standard EPG program listings.
"Pressing red on any BBC TV channel will enable audiences to find and watch the events they like, when they like, through simple five button navigation," wrote Fearnley on the BBC Internet Blog.
"The channels on each red button service will only show the Olympics sports as they are taking place, as well as highlighting what is coming up later," he added.
Fearnley also said that the Olympic coverage on the BBC's relaunched BBC Sports site was already proving to be "extremely popular as the number of Olympic sport test events happen." He also teased about an upcoming service from the BBC "labs" to be revealed "very soon".
Likening the Olympics' importance to television to the 1953 coronation, Fearnley said that public broadcaster aims to deliver the same "big moment" via digital video platforms.
The blog post included an image (pictured) of the vision switching centre in Broadcasting House during the 1952 Queen Elizabeth coronation.
"I hope and believe when the dust has settled on the Olympic Games you will agree with me."