BBC adopts Adobe's Project Primetime for Olympics coverage

BBC chooses Adobe solution to provide 24 live HD streams to UK viewers
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The BBC will use Adobe solutions to deliver live video streams of the London Games to all major device types.

The deployment makes the BBC one of the first broadcasters to use Project Primetime, a unified video platform that delivers a TV-like viewing experience across platforms, including iOS and Android.

One feature, Primetime Simulcast, will allow the BBC’s coverage of the Olympics to be simultaneously streamed on desktops, smartphones, tablets and internet-connected TV’s to UK viewers.

Another major feature is Primetime Highlights, which will provide video-on-demand coverage of key sporting moments, also across an array of device types.

Using Adobe’s Project Primetime, the BBC will provide 24 live streams, all in high definition, with 2500 hours of coverage.

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