Avnet takes on Sapphire - PC Retail

Avnet takes on Sapphire

Distributor to offer AMD/ATI graphics cards across EMEA
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Avnet Technology Solutions EMEA is a part of Avnet Inc. - one of the world's largest B2B distributors of enterprise computing and embedded technology products. The agreement will see Avnet market and distribute Sapphire products to leading edge PC manufacturers through its extensive network of resellers.

Avnet will market through dedicated sales divisions, concentrating on specific customer segments including Value-added Resellers (VARs), Sub-Distributors, System Builders and PC Assemblers.

Sukh Rayat, Vice President of Avnet Computing Components EMEA, said: "By combining the technical and logistical expertise of both Avnet and Sapphire, we will be able to offer flexible, high quality solutions that will be of real benefit to our customers. Sapphire’s market leading product range brings even more choice to Avnet’s product portfolio."

Details of the products on offer can be found here.

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