Avanquest snaps up GSP

Acquisition of Emme includes GSP and follows take-over of Nova Development.
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Software giant Avanquest just got bigger with its acquisition of Emme, one of Europe’s leading publishers of interactive multimedia content and owner of GSP in the UK.

GSP is the third largest PC software publisher by units in the UK, with in excess of £9 million in sales generated from its five core markets of children’s, education, reference, utility and games software.

The combination of GSP and Avanquest Software means the resultant company will dominate several market sectors. Dave Brass, Managing Director of GSP, will head up the merged businesses.

“For the time being the message is certainly ‘business as usual’," said Brass. "Bringing two successful businesses together will take time and we need to ensure that it is done with minimum impact to all those involved including our channel partners."

"I can confidently say though that the UK consumer is going to get a much better deal. The recent acquisitions mean a far richer and diverse range of software titles will be available; we support these products with strong, clear packaging, a wide presence both on and off line to make accessibility easy, swift delivery times and excellent technical and customer support.”

The signing and completion of this deal comes only months after the take-over of California based Nova Development, a worldwide developer and publisher of software products for Windows and Macintosh platforms. Nova Development publishes more than 80 software titles and in 2006 Nova Development posted annual sales of approximately $32 million and projects more than $38 million in sales for 2007.

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