Computer 2000 has moved into the audio visual market, appointing Darren Sainsbury to lead the new venture.
According to Channel Register, C2000 is hoping to establish itself as "the distributor of choice" in the market within the next 12 months.
Sainsbury has worked at C2000 for two decades. He said: "There are opportunities for all resellers in this market and Computer 2000 is the best company for them to work with in audio visual.
"We have the products they need, the focused resource to actively support sales and the backrooom logistics engine to drive growth for the channel."