Asus, which claims to have invented the netbook market with the Eee PC, is going head-to-head with Apple in the tablet market with the launch of the Eee Pad.
A 12-inch version of the device runs a full version of Windows 7, is powered by an Intel Core 2 Duo processor, and full multitasking ? an area in which Apple's offering came up short.
A smaller 10-inch version with reduced specs is also available, running on Windows Embedded Compact 7.
Asus will be hoping to leverage its experience in the netbook market to drive into the tablet area with its new devices, which considering the huge success of the Eee PC could be the most serious threat to the iPad yet.