ASRock to expand operations

Plans to move into mid-range and high-end motherboard markets
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ASRock has announced that it intends to expand into the mid-range and high-end motherboard markets because of limited growth potential this year in the entry-level segment, according to CEO, Ted Tsu.

Tsu, speaking to the press, stated that it is his belief that by the end of 2008, around 35-40 per cent of its total motherboard shipments will be from the mid-range to high-end.

Sterling Wu, president of ASRock also re-instated the company's commitment to the channel, with Tsu saying that it would be the channel that will help it to keep growing shipments throughout.