The second largest supermarket chain in the UK, Asda has revealed that it is to launch a multimillion-pound revamp of its website as part of its plans to deliver the 'ultimate online retail experience' to its customers.
According to BrandRepublic, the Wal-Mart owned company has short-listed several firms in anticipation of the redesign.
Sources speaking to the website have suggested that the key driver behind Asda's decision to revamp its website – which saw a rise in traffic of 85 per cent to three million users last year according to Nielsen/NetRatings – is to compete against fierce rival Tesco.
Tesco, which recently announced sales from its two online sites –Tesco.com and Tesco Direct – had reached £190 million over Christmas, is expected to find its offerings under increased competition in the coming months.
The new website is expected to have much more of a focus on non-food.