The page is now separated into six tabs – Home, Super Specials, Products, Vendor Stores, My Aria and Support – designed to make navigation simpler. The new site has a more personalised focus, veering away from the older approach, which resulted in numerous unrelated offers and deals being plastered together onto the main page. Aria also claims that account information has been made easier to track, while the My Aria section allows users to view and change their personal details and keep up to date with points accumulated from the firm’s loyalty scheme.
Aria expects its Super Sales section to remain its most popular feature, while a new LiveSearch feature is designed to further streamline the process of finding specific products. The new site will replace the old version completely following the trial period, by which time the firm hopes to have received customer feedback on the new features.
“My Aria is an extremely impressive section of the new site,” said Leanne Harrison, marketing executive at Aria. “There are so many new features on there from a saveable shopping cart to sending a text message and each are extremely easy to use. All in all, we believe the new site is far more clear and concise. The beta version has been launched to gauge whether or not our customers agree and the feedback section will be our first stop before taking the next step and moving over to the new site totally.”