Argos has launched of a collection of customisable jewellery which can be 3D printed to order and posted directly to the customer.
The technology is powered by 3D print specialists Digital Forming, and the R&D project has also been supported by tech experts Innovate UK.
Using the newly launched website, consumers can select accessories from an initial range of 10 items and add their own personal touches. Once finished, 3D printers will create the item which is sent out to the customer within 21 working days.
Jewellery will be priced from £50 to £220 and the collection includes bangles, pendants, rings, cufflinks and earrings. The range is available now.
Neil Tinegate, head of digital innovation at Argos, said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques. We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.”
“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”
Lisa Harouni, CEO of Digital Forming, added: “Argos is leading the way with this project and we are proud to be working with them to bring new 3D printed bespoke products to consumers. We have used revolutionary manufacturing processes to power this website and we are excited by the potential to engage customers in a new way – by inviting them into the design process of their products.”
PCR interviewed Argos' digital boss Neil Tinegate last year - read about it here: