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Apple smashes sales records, ships 1bn devices, reveals Watch date - PC Retail

Apple smashes sales records, ships 1bn devices, reveals Watch date

Company made a sweet $18 billion in three months
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Apple has once again broken sales records, with record quarterly revenue of $74.6 billion and net profit of $18 billion. 

These results - made during its fiscal Q1 2015 ending December 27th 2014 - compare to revenue of $57.6 billion and net profit of $13.1 billion in the year-ago quarter. Non-US sales accounted for 65 per cent of the quarter’s revenue.

iPhone, Mac and App Store sales hit a new record, as did iPhone unit sales of 74.5 million. Overall, Apple has shipped more than one billion devices worldwide to date, as revealed by Apple's marketing boss Philip Schiller on Twitter.

CEO Tim Cook also confirmed that the upcoming Apple Watch will ship in April.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” he said.

“Our revenue grew 30 per cent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.” 

“Our exceptional results produced EPS growth of 48 per cent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” added Luca Maestri, Apple’s CFO.

“We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

For its fiscal Q2 2015 period, Apple expects to generate revenue between $52 billion and $55 billion, gross margin between 38.5 per cent and 39.5 per cent and have operating expenses of around $5.4 billion to $5.5 billion.

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