PCR Tech and IT retail, distribution and vendor news
Data released by Experian Marketing Services has revealed that Apple’s returns policy was the most searched for policy on Christmas Day.
The US firm’s position within the list comes as a surprise as five of the top 20 Christmas gifts this year were Apple products.
"Sadly not everyone gets exactly what they want at Christmas, and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts," said James Murray, digital marketing manager for Experian Marketing Services.
However, it is believed that confusion over the firm’s similarly named products is to blame, with many unwrapping the wrong gift on Christmas morning.
"This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products," continues Murray.
Retailers filled the remainder off the top searched for returns policies, with Argos, Harrods, Debenhams and Toys R Us completing the top five.
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