Apple names new executive lineup, including Jeff Williams as COO - PC Retail

Apple names new executive lineup, including Jeff Williams as COO

Johny Srouji is joining Apple as senior vice president for Hardware Technologies
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Apple has announced Jeff Williams as its new chief operating officer. The firm also revealed that Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies.

Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the App Store across all Apple platforms.

As well as this, Apple also announced that Tor Myhren will join the firm in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognising the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO.

“Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued: “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone, and he continues to supervise development of Apple’s first wearable product, Apple Watch.

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