Apple considering price cuts - PC Retail

Apple considering price cuts

Vendor reported to be contemplating MacBook and iMac RRP reduction in response to netbooks and Microsoft adverts
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Reports are emerging that Apple may be considering dropping its prices, as concerns grow over the ability of the vendor to maintain sales levels with its premium pricing.

According to Apple Insider, the vendor's most popular models would be in line for a price cut, as it looks to stave off any impact on sales from netbooks without launching one itself.

Other pundits – such as The Inquirer – have suggested that the move may be in part motivated by Microsoft's current Laptop Hunters campaign in the US, which has sought to emphasise the difference in price between a PC and a Mac.

Currently, the lowest priced Mac – excluding the Mac Mini – in the US is $999 (£681). However, Apple Insider has suggested that the price of its polycarbonate MacBook may come down as far as $800 (£545), while the entry-level iMac may also see its price tag cut.

While analysts have been adamant that Apple is preparing to launch a netbook, the firm has become increasingly aggressive in its language to describe the products, with acting CEO Tim Cook going as far as to say they can barely be described as computers in a recent investor call.

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