Whilst remaining tight-lipped about the heavily rumoured release of its latest iPhone device next month, Apple is certainly adding fuel to the fire by announcing its new recycling program.
It allows customers to trade in their old iPhone device, which is then valued by Dataserv via Apple and the monetary value paid directly into the users bank account.
The value of the device is determined through a number of questions, which are answered by the users as they submit it for valuation.
Factors such as water damage, external damage and the phone's overall functionality all have an effect on the devices final valuation.
After this initial process, the device is then submitted to Dataserv directly, where the condition of the phone is verified to be the same as that described by the user.
Obviously, the big money is reserved for Apple's newer devices, with the firm paying out up to £300 for a pristine 64GB iPhone 4S, whilst 3GS users can still get a tasty £55 for their 32GB model in both black or white.
The service is not strictly limited to iPhones either, as customers can trade in a host of different Apple devices, including early generation iPods and iPads.
As the iPhone 5's rumoured announcement on September 12th edges ever closer, the service will surely prove a hit with those looking to upgrade to Apple's latest device and generate some extra cash.
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