Android aims to revolutionise smartphone market - PC Retail

Android aims to revolutionise smartphone market

Open source mobile platform puts the Internet at the heart of the mobile device
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Smartphone handset specialist HTC had heralded the announcement of the Google-driven Android mobile platform as the "first truly open and comprehensive platform for mobile phones."

Speaking to the European press this morning John Wang, the chief marketing officer of HTC, explained how Android fits in to HTC's strategy. "One size does not fit all," he said. " Our strategy is to find the perfect match for each mobile device user. Android provides the flexibility to optimise the internet experience."

Android is built around a Linux kernel, but will evolve with the contribution of over 30 companies, all of whom have a vested interest in ensuring the proliferation of mobile internet use. "There has never been such an alignment of key leadership in the industry," said Wang.

A notable exception to the OHA is Microsoft, which is confronted by its two biggest threats: open source and Google. HTC currently uses Windows Mobile on its handsets and Wang maintained this would remain the case. "HTC is very committed to the Windows mobile platform," he insisted. " This is an additional opportunity over and above that." He said we can expect to see HTC Android devices in the second half of 2008.

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