While all the attention is focused on AMD's imminent (next Monday) launch of its Barcelona quad core server processor, AMD has made a clear statement that the consumer segment is still a high priority.
Named simply 'Game!' it appears to be a community site providing news, discussion, downloads, etc for PC gamers. There will also, apparently, be some unique AMD/ATI related news and bling.
That aside, it's not clear what AMD thinks distinguishes this site from the many other gaming sites on the internet, or how this ties in with its consumer hardware offerings, be they from ATI or the up coming consumer quad core offering, codenamed Phenom.
Anyway, here it is. You make your own mind up.