The Kindle Fire HD - which you might know as the Kindle Fire 2 - has been unveiled at an Amazon press conference today.
It's due to come to the UK on October 25th, alongside a refresh of the original Kindle Fire. Pricing for the refreshed Kindle Fire HD will start at £159, making it a direct competitor to the likes of the Google Nexus tablet.
The Kindle Fire HD offers a full HD seven-inch display with a resolution of 1920x1200, exclusive Dolby Digital Plus, dual stereo speakers, and 'the fastest Wi-Fi of any tablet'.
The new device boasts a more powerful processer and graphics engine than its predecessor, whilst also incorporating a forward-facing HD camera, HDMI out port and Bluetooth as well.
CEO Jeff Bezos also said at the conference that a new version of the 'regular' Kindle Fire (that up to now has never appeared in the UK) will offer double the RAM of the older version, a longer battery life, and be up to 40 per cent faster.
Much of the conference focused on the services available through Kindle Fire, and it's clear that Amazon sees streaming and playing media content as vastly important.
The firm also stated: "This year we want to have the best tablet at any price."
Of course that sentence can be read in two rather different ways... You have to wonder if they will be seeing the device as a loss-leader.
On to pricing:-
The (refreshed) Kindle Fire will cost £129 and ships September 14th.
For the new HD version, you're looking at £159 for the Kindle Fire HD 16GB model and £199 for the Kindle Fire HD 32GB.
Other versions of the device were presented at the event, including the Kindle Fire HD 8.9" and its upgraded 4G model. However, it has yet to be announced when these devices will launch within the UK.
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