Today is Cyber Monday, and to celebrate the busiest online shopping day of the year, Amazon has announced a limited-time deal on the 7-inch Kindle Fire HDX.
Amazon is offering £30 off the new Kindle, which has a starting price of £199.
As well as money off the 7-inch Kindle Fire HDX, there will be a number of other tech deals available throughout the day.
Right now there is 45 per cent off selected cameras, optics and accessories and an Xbox 360 250GB plus six top titles for £189.99.
Other offers taking place throughout the day include money off Roccat Isku FX Gaming Keyboard, Nikon 1 J1 Compact System Camera, Belkin IN-Car FM Transmitter, and Sony MDR1R Prestige Headphones.
According to research from the Centre for Retail Research and VoucherCodes.co.uk, consumers are expected to spend £605 million online today.