Amazon sets up games studio, launches Living Classics on Facebook

Amazon games studio set to rival Zynga
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Not satisfied with just being a storefront for gaming, Amazon has launched its own game development studio.

The first offering from the studio is a hidden object style game called Living Classics, which is available to play on Facebook.

Social gaming giant Zynga hasn’t been doing too good lately, what with its stock falling nearly 40 per cent last month. The introduction of such a well known name moving into this part of the industry could stick another nail in the coffin.

“Amazon Game Studios is exactly what it sounds like: a new team at Amazon that’s focused on creating innovative, fun and well-crafted games,” said the Amazon game studios blog.

The blog also goes some way into answering why Amazon has decided to make social games: “We know that many Amazon customers enjoy playing games – including free-to-play social games – and thanks to Amazon's know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time.”

With the blog stating that Amazon is hiring, this could be the first of many Facebook games from the new studio.

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