Amazon has launched AutoRip in the UK, offering customers free MP3 versions of any CDs and Vinyl purchased from Amazon.co.uk since 1999.
When customers purchase AutoRip CDs and vinyl the MP3 versions are automatically added to their Cloud Player libraries where they are available, free of charge, for immediate playback or download – no more waiting for the CD to arrive.
Additionally, customers who have purchased AutoRip albums at any time since Amazon.co.uk first opened its Music Store in 1999 will find MP3 versions of those albums in their Cloud Player libraries – also automatically and for free.
More than 350,000 albums, including titles from every major record label, are available for AutoRip, and more titles are added all the time – customers can just look for the AutoRip logo.
“What would you say if you bought CDs, vinyl or even cassettes from a company 14 years ago, and then 14 years later that company licensed the rights from the record companies to give you the MP3 versions of those albums… and then to top it off, did that for you automatically and for free?” said Jeff Bezos, Amazon.com Founder and CEO. “Well, starting today, it's available to all of our Amazon.co.uk customers – past, present, and future – at no cost. We love these opportunities to do something extra for our customers.”
For Amazon, its AutoRip service could be another step in the right direction when trying to take a chunk out of iTunes. Offering free MP3s of previously bought physical music will certainly catch the attention of UK music fans.