Amazon announced that the firm would offer an even cheaper Kindle e-reader called the Kindle with Special Offers for just $114.
The Kindle with Special Offers contains advertising such as sponsored screensavers display and display advertising on the bottom of the home screen. The $114 Kindle is $25 cheaper than the already aggressively priced $139 Kindle Wi-Fi.
"We're working hard to make sure that anyone who wants a Kindle can afford one," said Amazon boss Jeff Bezos. "Kindle with Special Offers is the same #1 bestselling Kindle and it's only $114."
"Kindle is the best deal in consumer electronics anywhere in the world," said Bezos.
The Kindle with Special Offers is available now for pre-order on the Amazon US site with device set to ship on the 3rd of May. The firm hasn't yet announced plans to offer an ad-supported device outside of the US Kindle store.