A new study reveals that not only have 96 per cent of consumers purchased from Amazon in the last year, but they also trust the etail giant more than other retailers in 10 out of 11 shopping categories.
Walker Sands’ 2015 Future of Retail Study examines changing trends and consumer behaviours in retail based on more than 1,400 US consumers.
This report reveals that Amazon has remained the go-to online shopping destination, with consumers indicating that they are more comfortable purchasing from third-party retailers such as Amazon compared to traditional retailers such as Gap, Home Depot and Best Buy.
Amazon beat traditional retailers in categories such as books, consumer electronics and household goods.
This report comes as Amazon has revealed a new digital marketplace, Amazon Exclusives, which offers up and coming products and encourages shoppers to try them out with the offer of free shipping to its Prime members.
Shoppers can browse a range of products including electronic accessories, toys, and sporting equipment from new product inventors, and marketplace sellers, some of which have been included on the TV show, Shark Tank.
This appears to be an ideal move for the retailer, considering Walker Sands’ report states that free shipping is a top driver for online purchases.
Two-thirds of consumers also said they expect to receive their first drone-delivered package in the next five years, and four out of five shoppers say drone delivery within the hour would make them more likely to order online from a retailer.
Amazon’s plans for a drone delivery service was unveiled at the end of 2013. It’s expected to launch in the US this year and make its way to Europe by 2016.