Amazon launches Mac Download Store

Offers software the Mac App Store does not
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Amazon has unveiled a rival software download store for the Apple Mac called the Mac Download Store.

Using a similar strategy to boost adoption as the etail giant employed to promote the firm's Android App Store, the Mac Download store is also offering a number of free applications.

Interestingly, the Amazon store offers some software which Apple's official Mac App Store including Microsoft Office.

"Mac Download store features an install-less download process where the customer gets just the product without any unwanted extras, making for faster and easier purchases," Amazon said in a release.

"Plus, downloads are conveniently backed up in your Games and Software Library where you can download an unlimited number of times for personal use."