Amazon has garnered a reputation for spontaneous sales, but the company is trying out something new for this weekend: its first-ever voice shopping weekend.
For those of us lucky enough to be in the States, Amazon is running a whole bunch of deals until Monday November 21st exclusively through Amazon Echo's Alexa for Prime customers. Users can ask "Alexa, what are your deals?" and they will be told what discounts they can benefit from. These include an Amazon Tap reduced from $129 to $79 and a 32-inch Samsung LED TV down from $199 to $119. To sweeten the deal, any purchasers will receive a $5 gift card for orders over $10.
“This is the first holiday that Prime members will be able to use their voice to shop and we’re excited to offer exclusive deals they won’t find anywhere else,” said Assaf Ronen, vice president of Voice Shopping. “Voice shopping with Alexa takes the hassle out of the holidays, giving customers the ability to order from millions of items simply by saying the word. And, the fun doesn’t stop after this weekend. Make sure to ask ‘Alexa, what are your deals?’ every day because we’ll have exciting deals throughout the holiday season and beyond.”
While this promotion is exclusive to the US, there's little doubt that – like with the delayed release of Prime Now and the Echo itself – Amazon will expand this to the UK and beyond. Users in the UK can already place orders through their Echo so it only seems logical that this happens next.
The company certainly feels like voice shopping has the potential to shake up the online retail space. With the combination of Alexa and the Dash button, Amazon is quietly taking online shopping away from PCs and Smartphones to its own bespoke solutions. Other retailers are surely keeping an eye on what's going on with Amazon, but need to act soon or else they will be left out.