Aldi targets traditionals with increased tech offerings - PC Retail

Aldi targets traditionals with increased tech offerings

Supermarket vows to up number of PC deals in 2009
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Supermarket Aldi has followed in the footsteps of Tesco and Asda, ramping up the number of PC special offers it plans to carry in 2009.

The budget retailer has seen its market share boom in recent months due to tightening consumer spending, something it said has helped it to expand its technology range.

However, the firm is not planning to rest on its laurels in 2009, with the retailer's PC buyer vowing to PC Retail it will increase the frequency of its deals and expand its target audience. "We're aiming to offer promotions more frequently than in the past with a broader range of specifications in order to meet all demands of the diverse computing market," he added.

"Aldi will continue to offer PCs as part of the special buys range and there will be an average of one computer promotion per month planned for 2009."

However, analysts have said that for the foreseeable future, they see Aldi's increased presence in the technology sector being about getting people through the doors. "For Aldi, technology is much more of a footfall driver," commented Verdict senior analyst Malcolm Pinkerton.

"It is very unlikely that it will turn over space to nonfood SKUs on a permanent basis, for the short term at least," he added.

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