Adobe pushes digital marketing services

Publisher expands its remit to include media services
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Adobe has revealed that it is about to launch its first UK campaign to push digital marketing and media services.

The once software-focused firm has told Marketing Week that it wants to increase awareness of Adobe's ability to help 'create, measure, monetise and optimise' digital marketing.

The firm says it will continue with its publishing tools such as PhotoShop and InDesign, but it is pushing further into the marketing solutions sector with products such as SocialAnalytics (used to measure social media, of course) and other media tools.

“It is a bold statement to say we are ‘changing the world through digital experiences’ but we are hopeful that every senior marketer will know that we are the leader in digital media and marketing with the help of this campaign,” Chalwin told Marketing Week.

The campaign will launch on February 27th and will see advertisements across national media as well as digital and social media.

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