Adeona has introduced an insurance package designed to protect components against accidental damage during installation – which has been hailed by the trade as a watershed moment.
Designed to give customers 28-days cover for accidents during installation, as well as damage caused by over-clocking through software, the insurance was described by launch partner Scan as the perfect way to boost the self-build market.
"The past couple of years have seen a shift away from components towards full built systems and netbooks," explained Scan director Elan Raja. "We found that a lot of RMAs that were coming back to us as faults which were actually the result of accidents during installation. Scansure (Scan's brand name for the insurance) helps us to address that problem."
Adeona director John Bainbridge said: "The more you improve the level of customer service in component sales through protecting them against accidents, the more you grow the market. The scheme allows this because it encourages risks by enthusiasts and first-time builders alike."
However, Bainbridge, who previously was Intel's UK channel head till 2007, is keen stress that this is not a typical after sales margin making insurance premium. "Our cover has been designed for a specific purpose. If there is a fault, then manufacturers already have a very good process in place for dealing with that. This insurance is designed to protect customers from the occasional accident and importantly, to help retailers to boost their sales of components."